Description

Job Id: 67466

Campaign Management System Product Manager
Our client is seeking a Campaign Management System Product Manager with strong expertise in marketing communications platforms and a deep understanding of consumer engagement strategies. This role is responsible for managing a comprehensive campaign management system and ensuring seamless integration across marketing channels and technologies.

This role is fully remote.

Campaign Management System Product Manager Responsibilities

• Serve as the lead strategist for the campaign management system, overseeing all aspects of implementation and system integrations.
• Collaborate with cross-functional marketing teams to understand consumer engagement goals and translate them into executable business requirements.
• Implement and configure Salesforce Marketing Cloud (SFMC) and Message Gears to support campaign execution, including setup of data integrations.
• Manage relationships with technology vendors, coordinate timelines, and handle invoicing to ensure efficient delivery of services.
• Work closely with technical teams to ensure software functionality aligns with business requirements, negotiating schedules and service levels as needed.
• Create and maintain technical documentation for consumer engagement tools, outlining business rules and best practices.
• Track and resolve system defects promptly to ensure minimal disruption to consumer experiences and campaign effectiveness.
• Act as a subject matter expert on consumer engagement tools, guiding internal stakeholders on best practices.
• Integrate Salesforce Marketing Cloud into broader Salesforce Sales and Service Clouds to ensure cohesive experiences across touchpoints.
• Actively participate in governance and architectural review committees to align Marketing Cloud configurations with enterprise standards.
• Oversee system configuration and enhancements to meet the evolving needs of marketing managers and stakeholders.

Campaign Management System Product Manager Qualifications

• Bachelor’s degree in a technical field (e.g., Computer Science, Engineering, MIS) or equivalent experience.
• 7+ years of experience in digital marketing campaign development or communication platform management, with 3+ years focused on Salesforce Marketing Cloud.
• Hands-on experience with SFMC core accounts, business unit and account configuration, user setup, data imports/exports, and AmpScript development.
• Proficiency in configuring Salesforce Marketing Cloud Automation Studio, Audience Builder, SMS, and mobile push capabilities.
• Proven experience in integrating Salesforce Marketing Cloud with Sales and Service Clouds through v5 integration.
• Detail-oriented and technically adept, with experience configuring enterprise software and ideally familiarity with development languages and APIs.
• Strong skills in vendor management, communication, and collaboration across varying levels of stakeholders.
• Ability to articulate technical solutions in business terms and convey complex ideas to a diverse audience.
• Proven track record of managing large-scale, complex projects within budget and scope.
• Familiarity with CRM-based methodologies and best practices in consumer engagement to drive impactful campaign results.

Compensation: (DOE)

VanderHouwen Contractors Enjoy Exceptional Benefit Perks!
As an eligible contract employee with VanderHouwen, you'll have access to a full suite of benefits designed with your well-being in mind. Our comprehensive package includes medical, dental, vision, life insurance, short- and long-term disability, and a matching 401(k) to help secure your future.

Meet VanderHouwen
What kind of recruiter do you see yourself working with? One who prioritizes your best interest, no matter what? VanderHouwen does, and we're in it for the long game! Our recruiters focus on YOU, building meaningful, long-term relationships while developing a deep understanding of companies' staffing needs and workplace cultures. This approach helps us find an ideal job match that aligns with your unique career aspirations and goals.

VanderHouwen is an award-winning, Women & Diversity-Owned, WBENC certified professional staffing firm. Founded in 1987, VanderHouwen places experienced professionals across the nation! Our recruitment teams specialize in either Technology and IT, Engineering, Human Resources, or Accounting and Finance career markets. Partner with us to land your next exciting career!

VanderHouwen is an Equal Opportunity Employer and participates in E-Verify. VanderHouwen does not discriminate based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable local, state, or federal civil rights laws.

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